Salesforce Marketing Cloud Automation - Magic Pulpo

Salesforce Marketing Cloud Automation

Transform your marketing operations with enterprise-grade SFMC automation and personalization

Journey Builder Email Studio Data Extensions
3.5x Average ROI improvement
60% Faster campaign deployment
24/7 Automated engagement

Our SFMC expertise

Comprehensive Marketing Cloud solutions that drive personalized customer experiences

✉️

Email Studio

Advanced email campaigns with dynamic content, A/B testing, and subscriber segmentation. Build responsive templates that convert.

👥

Audience Building

Precision audience segmentation using SQL, filters, and data extensions. Target the right people at the right time with data-driven insights.

Full-spectrum SFMC capabilities

End-to-end automation across all Marketing Cloud modules

Email Studio Pro

  • Dynamic content blocks
  • AMPscript & SSJS development
  • Responsive template design
  • Deliverability optimization

Journey Builder

  • Multi-channel orchestration
  • API event triggering
  • Einstein engagement scoring
  • Journey analytics & optimization

Audience Studio

  • SQL query automation
  • Data extension management
  • Advanced segmentation logic
  • Real-time data syncing

Analytics & Reporting

  • Custom dashboard creation
  • Journey performance tracking
  • Attribution modeling
  • Executive reporting automation

Integration & APIs

  • REST/SOAP API development
  • CRM & data warehouse syncing
  • Marketing Cloud Connect
  • Third-party tool integration

Mobile & Push

  • Mobile app messaging
  • Push notification campaigns
  • SMS & MMS automation
  • In-app message personalization

Why invest in SFMC automation?

Strategic advantages of enterprise marketing automation

⚡ Accelerate time-to-market

Launch campaigns 60% faster with reusable templates, automated workflows, and pre-built journey frameworks. Go from concept to execution in days, not weeks.

🎯 Hyper-personalization

Deliver 1:1 personalized experiences across email, mobile, ads, and web using dynamic content and AI-powered recommendations that increase engagement.

📈 Data-driven decisions

Transform marketing data into actionable insights. Track every touchpoint, measure true attribution, and optimize campaigns based on real performance metrics.

💰 Maximize marketing ROI

Reduce manual effort by 70% while increasing campaign effectiveness. Automation means lower costs, better targeting, and measurably higher returns.

🔄 Seamless integration

Connect SFMC with your entire tech stack. Sync data from CRM, e-commerce, analytics platforms, and custom systems for unified customer views.

📊 Enterprise scalability

Handle millions of contacts and billions of interactions. Our automation scales with your growth, maintaining performance and deliverability at any volume.

Our implementation approach

Proven methodology from audit to optimization

1

Discovery & audit

Comprehensive review of your current SFMC setup, data architecture, campaign performance, and integration landscape. Identify optimization opportunities and technical debt.

📋 Deliverable: Technical audit report with prioritized recommendations
2

Strategy & architecture

Design your automation framework including data model optimization, journey mapping, segmentation strategy, and integration architecture aligned to business goals.

🗺️ Deliverable: SFMC automation blueprint and implementation roadmap
3

Build & configure

Develop automated journeys, email templates, data extensions, SQL queries, AMPscript, and integrations. Configure Einstein features and implement best practices.

⚙️ Deliverable: Fully configured automation suite with documentation
4

Testing & training

Rigorous QA across all journeys, emails, and integrations. Comprehensive team training on campaign management, troubleshooting, and best practices.

🎓 Deliverable: Trained team and complete testing documentation
5

Launch & optimize

Controlled rollout with continuous monitoring. A/B testing, performance analysis, and iterative improvements based on real-world data and engagement metrics.

📊 Deliverable: Performance dashboards and ongoing optimization plan
Ready to transform your marketing automation?
Let's discuss how our SFMC expertise can accelerate your customer engagement strategy.
Find out more